Project:	Acura Accessory Sales Meeting Planner and Brochures
Objective:	Develop a meeting planner folder and brochure that effectively communicates the opportunities and goals of the Acura Accessory Sales program.
Strategy/Tactics:	Given the objective of creating rugged and functional support materials, LMC developed beautiful capacity folders with inserts that housed accompanying dealership sales manager’s brochures. With soft touch aqueous coating, spot UV and supple design, the meeting planer folder and brochures were incredibly elegant to look at and touch. Challenged to create an innovative and effective way to communicate Acura’s program, LMC developed program kits that went out to all Acura District Parts & Service Managers that acted as a beautiful alternative to the standard “meeting in a box” mentality.
Services:	Design and layout, copywriting, product development and direction, brand, logo and program name creation.