Project:	Co-op with Web development company to create T-TEN consumer recruiting Website for Toyota Technical Training Department.
Objective:	Organize and write Web copy for T-TEN.com with the objective of recruiting potential students to the T-TEN program.
Strategy/Tactics:	LMC researched T-TEN’s target audience and developed the Website’s structure and copy based on the research findings. LMC then test marketed the copy and look and feel of the Website with the target audience and executed a photo shoot for Website imagery.
Services:	Site organization, photography, copywriting, charts and graphs, content development, market research and surveying of target audience, and followed through with additional quality assurance of the entire site.