Project:	Redesign and takeover managing database and continual updates to Website as well frequent HTML email blasts, various print materials and CD-Rom marketing campaigns.
Objective:	Initially contacted to redesign the Lexus eShowroom Website, LMC was commissioned to extend the Website into one of the most important and vital resources Lexus associates have for Lexus centric product knowledge. With video feeds and technical information on all vehicles along with a host of other information, LMC continues to make Lexus eShowroom relevant with market research and surveys. Bringing it from 10% usage to 90% usage, marketing campaigns include posters, direct mail, CDs and adding certification to the Website which requires associates to go to eShowroom to gain certifications.
Strategy/Tactics:	eShowroom is one of the most important and vital resources Lexus associates have for Lexus centric product knowledge. With video feeds and technical information on all vehicles along with a host of other information, LMC developed and continues to make Lexus eShowroom relevant with market research and surveys—adding value to Lexus’ operations. Bringing it from 10% usage to 90% usage, marketing campaigns include posters, direct mail, CDs and adding certification to the Website which requires associates to go to eShowroom to gain certifications.
Services:	Branding and logo creation, design & layout, technical and editorial copywriting, HTML email blasts, Web development, multimedia campaigns, direct mail.