Project:	Toyota Accessory and Genuine Toyota Parts POP Displays
Objective:	To create greater product visibility and sales of Genuine Toyota parts and accessories and provide an informative selling tool for dealership associates.
Strategy/Tactics:	Needing a shelf life of a year or more, these countertop and floor POP displays are showcased in all Toyota dealership parts and accessory departments. Demonstrating the benefits of Genuine Toyota parts, alloy wheels, spark plugs, and bike and ski racks, these visually exciting displays were designed to be engaging and fun to appeal to part and accessory enthusiasts.
Services:	Design & layout, copywriting, product development and creation.