Project:	Acura Dealer Website
Objective:	Build a strategic marketing campaign and implementation plan for the Acura Dealer Website launch.
Strategy/Tactics:	LMC was contacted to create a comprehensive marketing plan to communicate and encourage enrollment at the dealership level. With a year launch period, LMC used a combination of targeted print teaser brochures; HTML emails and a Website to keep the program top of mind at the dealer level. Keeping inline with Acura’s brand identity, LMC created a theme, blending form and function all in one dealership Website. The last communication piece culminated in an enrollment Website with a shelf life of at least a year complete with dealer Web templates, FAQs and vendor specific information.
Services:	Design & layout, copywriting, product development and direction, HTML email blasts, Website creation.