Project:	Genuine Toyota Parts Oil Filter Display
Objective:	Educate customers on the benefits of Genuine Toyota products.
Strategy/Tactics:	To help customers understand the importance of an oil change and using Genuine Toyota filters, LMC created an intriguing, functional and practical Genuine Toyota Parts Oil Filter Display. With the ability to be placed and rotate on a countertop, but small enough to pass around at a Toyota New Owner Celebration—the display effectively communicates the importance of Genuine Toyota parts and service, while being interesting and elegant.
Services:	Copywriting, product development, design & layout, photography.